Serena is a successful Italian leather goods designer who lives in Paris.
In 2003, she was assistant designer for Marc Jacobs and two years after she joined Bottega Veneta leather goods team, under the direction of Tomas Maier.

Since 2009, Serena has been Head Leather Goods Designer for international maisons and has been directing the creation of Vionnet’s, Louboutin’s and Balmain’s leather goods departments.

She has designed several It bags for Bottega Veneta, Louboutin and Prada, which are still today best sellers.

In 2018, she founded her studio in Paris and now she cooperates with luxury brands.

She designs home collections and unique pieces for Art Galleries and teaches how to design leather goods collections, in Europe and abroad.

With her team, she spreads wonders all over the world, because the responsibility of the designer is to make the world better then we found it.